2010 United States Electronic Reader 300 million sales last year, again <10 data-blogger-escaped-2009="2009" data-blogger-escaped-2010="2010" data-blogger-escaped-20="20" data-blogger-escaped-300="300" data-blogger-escaped-80="80" data-blogger-escaped-and="and" data-blogger-escaped-by="by" data-blogger-escaped-electronic="electronic" data-blogger-escaped-from="from" data-blogger-escaped-global="global" data-blogger-escaped-in="in" data-blogger-escaped-market.="market." data-blogger-escaped-million="million" data-blogger-escaped-of="of" data-blogger-escaped-p="p" data-blogger-escaped-readers="readers" data-blogger-escaped-rise="rise" data-blogger-escaped-sales="sales" data-blogger-escaped-the="the" data-blogger-escaped-to="to" data-blogger-escaped-units="units" data-blogger-escaped-up="up" data-blogger-escaped-will="will">
2010 U.S. sales of electronic readers, 300 million last year, again to 10 million units, and 2010 80 sales of electronic readers from the million units in 2009, rise to 300 million units of reaching the world market 20% .
But foreign e-book market now unpopular in the domestic market and the reason to hand out e-book market, the prices are generally higher for high income groups of basic electronic toys or gifts. On the other hand, the upstream supply of screens, downstream changes chip Rapid development of e-books Total, low-cost multimedia chips the next PCB manufacturers are the most attention.
Electronic readers from birth to the present, hardware or a combination of the smallest systems, display control, power supply, memory, communicate with separate module, such as the held state. The ASIC scheme, design ideas are basically the same, ie, MCU + PMU (Power Management Unit microcontroller +) combination.
ARMCortexA8 MCU most used single-core architecture, clocked at 800 MHz or more, in addition to the general functions of traditional MCU also integrates a graphics accelerator, accelerator resolution format , while the most important is the integration of electronic paper display controller; PMU integration very high degree, in addition to DC-DC (DC-CAD), (LDO linear regulator), but also includes audio AD converter module module, Sensing the temperature of the module and keyboard scanning module. started this special chip, hardware implementation of improved e-reader programs, and significantly simplifies the overall system performance.
It is also smart frequency increase, increasing the design requirements for the system hardware. For example, PCB (printed circuit board) design, either increasing the number of layers, the second requires a blind buried about technology. Third is for high frequency signals used PCB substrate required
the long run, as lower priced and feature-rich products, such as the trend of the future competitiveness of the best combinations Android + SoC single-chip integrated system.
So-called single-chip SoC integration system, the e-reader chip with the latest technology, it has the functionality of a single chip processors, should be aimed at reducing the cost of e-reader terminal for low cost integration program. Now includes Samsung, Freescale, TI, Marvell, MTK, Hun and other companies develop SoC chip.
Despite the current market for e Reader chip is smaller, but the future is to establish, adhere to rapid growth. And 2009 e-reader chip, 92 million sales value in comparison with 2010 sales of e-reader chip Triple to reach $ 279.3 million, and further growth in 2013 at 11.1 million. PCB industry discovered how to adapt to the demands of the market, timely and rapid introduction of better quality products are the key to success.
